Fin-tech
Brand Identity & Illustration
Played a pivotal role in shaping the brand's strategy working closely with teams to build a cohesive brand identity that reflected trust and simplicity, crucial for a fintech platform.
The focus was on creating and maintaining a scalable design language that evolved with the company’s rapid growth.
From refining the visual identity to ensuring consistency across platforms, the goal was to make the brand accessible and intuitive for all users, whether seasoned investors or first-timers. This work helped establish smallcase as a trusted name in the fintech space, crafting experiences that connected with its audience and supported its expansion.
