Hospitality
Brand Identity & Logo Design
Located in the heart of Mumbai, India - Tok Jhal Mishti, a Bengali restaurant celebrating the rich flavours of traditional cuisine.
The brand identity was crafted to evoke nostalgia while appealing to a modern audience, blending cultural authenticity with contemporary design.
From the logo to the packaging, the visuals reflected the vibrant and bold essence of Bengal's culture.
The branding positioned Tok Jhal Mishti as a destination for authentic yet approachable Bengali cuisine, connecting deeply with its audience through storytelling and design.
